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AI tools for sales and customer support

Explore assistants for enquiries, customer conversations and follow-up. Choose tools that fit your existing records and the level of review each response needs.

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23 tools
Freddy AI — official product artwork

Freddy AI (opens a new tab)

Freddy AI brings assistance and automation to Freshworks customer-service workflows.

Details

Sales & support · Some setup

Best for

Teams using Freshworks that want help with repetitive support requests.

Your first experiment

Start with one common ticket category and compare AI suggestions with approved answers.

Before you commit

Confirm product and plan eligibility, and test escalation before automating customer interactions.

Official source Image source Checked 12 Oct 2026 · Research-based, not a hands-on rating.
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Shopify Sidekick official product preview with its assistant mascot

Shopify Sidekick (opens a new tab)

Get AI help with store data, content and administrative tasks inside Shopify.

Details

Sales & support · Start yourself

Best for

Shopify merchants who want help understanding and managing their own store.

Your first experiment

Ask which products changed most in sales over a chosen period, then compare the answer with the underlying analytics report.

Before you commit

This is an assistant for merchants, not a customer support bot. Check permissions and review proposed store changes before approving them.

Official source Image source Checked 12 Oct 2026 · Research-based, not a hands-on rating.
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Jotform support request agent template with chat and call options

Jotform AI Agents (opens a new tab)

Create conversational assistants that answer questions and collect information through chat or voice.

Details

Sales & support · Some setup

Best for

Businesses turning an enquiry form or support questionnaire into a guided conversation.

Your first experiment

Build a test enquiry agent with five required fields and check that it hands an unanswered question to a person.

Before you commit

Collect only necessary data and review consent for voice interactions. Test knowledge limits, handoffs and your plan’s conversation allowances.

Official source Image source Checked 12 Oct 2026 · Research-based, not a hands-on rating.
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Help Scout official preview of its AI support features

Help Scout AI (opens a new tab)

Use AI to answer customers from your help content and help staff draft, improve and summarise inbox replies.

Details

Sales & support · Some setup

Best for

Small support teams with a maintained help centre and a shared inbox.

Your first experiment

Test ten common customer questions against approved help articles, including one that should be passed to a person.

Before you commit

Outdated help articles lead to outdated answers. Check resolution-based charges, escalation behaviour and sensitive-data handling before enabling customer-facing replies.

Official source Image source Checked 12 Oct 2026 · Research-based, not a hands-on rating.
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Typeform official product artwork

Typeform AI (opens a new tab)

Create forms from a prompt and use AI to explore responses and support follow-up workflows.

Details

Sales & support · Start yourself

Best for

Owners building enquiry forms, surveys and feedback collection.

Your first experiment

Draft a five-question enquiry form, submit fictional responses and check the questions and branching before sharing it.

Before you commit

Ask only for information you need. Check response limits, consent wording and any automated follow-up before collecting real customer data.

Official source Image source Checked 12 Oct 2026 · Research-based, not a hands-on rating.
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Zoho CRM logo from the official Zia product page

Zoho CRM Zia (opens a new tab)

Zoho CRM's AI assistant helps retrieve sales information, draft content and examine patterns in customer records.

Details

Sales & support · Some setup

Best for

Sales teams already maintaining their pipeline in Zoho CRM.

Your first experiment

Ask for a summary of one test deal and compare the answer with the CRM's notes, contacts and next action.

Before you commit

Predictions depend on the quality and amount of your CRM data. Check edition limits and permissions, and review any proposed record changes.

Official source Image source Checked 12 Oct 2026 · Research-based, not a hands-on rating.
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Crisp's official artwork for its AI customer service tools

Crisp AI (Hugo) (opens a new tab)

AI customer support tools, including the Hugo agent, that use business knowledge to answer questions and assist your team.

Details

Sales & support · Some setup

Best for

Small support teams combining an automated first response with a shared inbox.

Your first experiment

Test five questions against your approved help articles, including a policy exception that should reach a person.

Before you commit

Keep knowledge sources current and test human handoffs. Check plan allowances and restrict actions involving refunds or customer-account changes.

Official source Image source Checked 12 Oct 2026 · Research-based, not a hands-on rating.
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Choosing a tool

Use anonymised or synthetic enquiries first. Check escalation to a person, access to reliable product information and whether the tool records the conversation in the right place.

A good tool is a start.
A connected workflow is better.

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About this directory

We select tools using official product information, not paid rankings or hands-on ratings. Check current features and plans before buying.

Sources checked 12 Oct 2026. We review the directory weekly.

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