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AI, without the fog.

A practical, source-backed field guide for small businesses deciding where AI fits—and where it does not.

Designed to be used.16 illustrated pages, clear checklists and a one-page opportunity canvas.

Cover of AI, without the fog, a practical field guide for small businesses
16designed
A4 pages

Free field guide · 2026 edition

Navigate AI with a clearer first move.

Get a practical guide for deciding where AI belongs, what to test first and how to keep people in control.

  • A visual map of useful AI patterns
  • Risk, data and supplier checklists
  • A 30-day test plan and printable canvas

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Inside the guide

Enough structure to move. Enough caution to move well.

See the possibilities

Separate ordinary automation, AI and custom apps, then look for five practical patterns in everyday work.

Set the boundary

Match human review to the consequence and decide what information the model may receive.

Test one thing

Use representative cases, written acceptance criteria, a 30-day plan and a clear decision at the end.

No invented case studies or performance claims.Quantitative claims come from OECD publications. The safety and governance guidance draws on NIST, NCSC, OECD and ICO primary sources, all listed in the PDF.